Kenwood Limited January 2008

New Kettle From Kenwood Boils With A Clear Concience

Kenwood is launching a new Energy Sense kettle (JK450) for consumers who want to enjoy a cuppa with a clear conscience. The 1.7 litre clear jug kettle has a unique element which offers an energy saving of up to 35% but still has wattage of 3kW allowing it to boil water rapidly, providing consumers with the best of both worlds.

With a clear, light weight body and wide angled spout, for easy filling and pouring, the Energy Sense makes environmental sense in the kitchen! It features improved element technology combined with clear visibility which allows you to boil the water you need and no more. The angled graduations used when you tilt the kettle to fill through the spout, allow you to accurately measure the exact water quantity every time, which prevents you boiling too much or too little.

There is a secure hinged lid and illuminated power switch for safety and clarity and a removable fine mesh filter that prevents limescale entering drinks.

Penny Jones, Trade Marketing Manager for Kenwood and , comments: "Our new Energy Sense kettle has been launched to meet a genuine demand from consumers who are becoming increasingly conscious of the environment and are looking for ways to conserve energy in their everyday lives, without compromising on quality. The one cup measurement allows you to fill a little but save a lot and is a stylish but practical addition to any modern kitchen."

This kettle comes packaged in recycled cardboard and a reusable cotton bag which adds to the overall ‘good feeling' consumers get from the product and ensures it is authentically eco friendly.