Dean's Of Huntly Ltd May 2008

Dean's Win at Scottish Food 'Oscars'

The Collection, Dean's newest range, won two awards at the Scotland Food and Drink Excellence Awards held at The Mansfield Traquair, Edinburgh on the 8th May 2008.

 

Best Bakery and Cereal based Product

 

Brand Development Award

 

The Collection is a range of six indulgent flavoured shortbread biscuits distinctively packaged in 120g size attractive Dean's branded printed carton with black background, product shots and colour typescript to differentiate the varieties. The introduction of the range is a deliberate move from the more traditional tartan packaging used for shortbread, designed, specifically for key export and UK Gift markets.

 

Already, the range can be found in many independent gift stores within the UK and multiple gift outlets including Edinburgh Woollen Mill stores.

 

Commercial Director Scott Kelman commented "We are delighted to have received these awards. We have developed and introduced ‘The Collection' specifically to capitalise on key market opportunities and it is particularly pleasing to receive industry recognition for the range." Dean's shortbread is already recognised as a leading branded and own label supplier with other ranges from the portfolio available in the major multiples.

 

The Scotland Food and Drink Excellence Awards, now in their 7th year are organised jointly by the Royal Highland and Agricultural Society of Scotland and Scottish Enterprise and are widely recognised as the ‘Oscars' of the Food Industry.